“Alifia’s market analysis for Sneakbag provided invaluable clarity on our business performance. She showed incredible initiative by transforming our raw transaction logs into a clean, structured dataset to uncover key growth trends and critical operational improvements. Her sharp analytical eye, combined with highly practical marketing recommendations—such as B2B partnerships and customer loyalty programs—demonstrated a deep strategic understanding of our business. Alifia possesses a brilliant mix of rigorous data skills and creative business intuition, making her a phenomenal asset to any team.